BlueSkill — Identity
Brand Identity · Corporate
A corporate identity for a technology company working across industry, public lighting, security and connectivity.
Connect. Illuminate. Protect. A sharp, deep-blue identity for a technology company in industry, public lighting, security and connectivity, built to hold up from a building façade to a business card.
(Challenge)
BlueSkill works in the field, with vans, crews and cabinets on the street, and in the boardroom, with proposals and pitches. The brand had to feel just as solid on a hard hat as on a letterhead.
(System)
A geometric symbol and wordmark in BlueSkill blue, white and light lavender, with diagonal cuts that double as a graphic device. We rolled it out in two rounds: field operations (façade, uniform and hard hat, service van, connectivity cabinet, operations tablet) and corporate communication (landing page, classic and premium business cards, letterhead, envelopes, service flyers and posters).
(Results)
Applications
14
Touchpoints
Field · Print · Web
