Los Teros — Digital Identity
Digital Identity · Content
A digital identity for a film and entertainment channel: YouTube, social, podcast and blog under one loud, cinematic system.
Cinema, reviews and pop culture with a mascot: an electric violet and turquoise identity for Los Teros, built for every screen the channel lives on, from YouTube and social to podcast and blog.
(Challenge)
Los Teros had a logo and a popcorn mascot but no system for the content machine behind them: thumbnails, channel art, stories and episodes that need to be recognizable at a glance in a busy feed.
(System)
We set electric violet against the logo’s turquoise, added tall condensed type and cinema photography (theater seats, projectors, magenta and amber light, film texture). The mascot, with headphones and sunglasses, anchors a channel banner, a social profile, an editorial thumbnail system, a podcast cover and player, a blog and vertical story pieces.
(Results)
Applications
7
Channels
Video · Social · Audio
